Who We Are

Divided By Three was founded in 2021 by Saga Vuorenmaa, a Finnish singer/songwriter and an entrepreneur.

"Every single aspect of the music industry intrigues me to the core: the creative process in the studio, promotional planning, deal-making, royalty calculations, and everything in between.

With two decades of experience in this amazing business, I've had the pleasure of running my own independent record label, organising events with hit-making DJs, assisting renowned management companies, and working for the biggest rock band in the world. Through this experience and commitment, I've gained a deep understanding of the music industry, and I've set up Divided By Three to help our clients achieve financial success.

At DIV/3, we're committed to staying up-to-date with the latest trends and regulations, and are dedicated to helping our clients make informed decisions so they can focus on what matters the most – making music."

―Saga Vuorenmaa